The “Me” in Media

Is media the boss of me? Or am I the boss of it? What we communicate internally—whether in dreams, fantasies, fears, or aspirations—are to some degree written large upon the billboards, headlines, screens, and ads of our civilization. In this sense, inside media becomes inside me. —  Tom Cooper, Professor of Communication, Emerson College. What we […]

VI. Equifinality

  This is the 6th  in a series of postings on the theme of whole systems thinking. The whole system’s principle of “equifinality,” a term coined by the father of systems theory, Ludwig von Bertalanffy, holds that in open systems, for those that have external interactions, a given end state can be reached by many […]

Equifinality

  The whole system’s principle of “equifinality,” a term coined by the father of systems theory, Ludwig von Bertalanffy, holds that in open systems, those that have external interactions, a given end state can be reached by many potential means. To lock on to a single pathway, observation or solution can overlook a simpler or […]

Equifinality

  The principle of “equifinality,” a term coined by the father of systems theory, Ludwig von Bertalanffy essentially holds that in open systems, those that have external interactions, a given end state can be reached by many potential means. To lock on to a single pathway, observation or solution can overlook a simpler or better […]