VII. Emphasis

As an aesthetic tool, “emphasis” shows one element standing out or apart from others. It can differ from them in subject matter, color, size, shape or placement within the frame. Whatever the difference, the exceptional element stands out as the center of interest. It’s the most important element and key to the image’s meaning. The […]

Appreciating The Aesthetic Dimensions

A blog series featuring form, line, color, contrast, texture, gradation… Television tower This posting begins a series that will focus on the aesthetic tools that visual artists and others use, singly and in combination, to create still and moving images that accomplish specific communication objectives. Knowing the purpose of an image before we pick up […]

VI. Depth Of Field

Technically, “depth of field” (DOF) is the optical phenomenon of a lens that expresses the distance about the plane of focus where objects appear acceptably sharp in an image. Creatively speaking, it’s the relative degree of sharpness between objects that are close to or farther away from a lens. When both distances, near and far, […]

Particularity

A strategy for making the ordinary look special In the early years, I used to spend a lot of time walking up and down the many rows of vendors at outdoor antique fairs looking for that rare situation where the quality of light illuminating an object peaked my aesthetic sensibility. Later on, I noticed that […]